Thursday, August 13, 2015
Kelly Jones has worked in the world of retail for the past 30 years as a sales associate, manager, merchandiser, and owner. Currently, she is on a contract for The Rooms Gift Shop, as Buyer and Product Development officer. She is also still involved in theatre and film on a small scale, having been a professional stage manager for 10 years. On this episode of Living Heritage, Terra Barrett chats with Kelly about the business side of running a successful museum gift shop. They talk about challenges faced by museum gift shops, how to link products to gallery exhibits, balancing the themes of collections with sales products, developing product for the Christopher Pratt exhibit, working with artists, popular price points for items, and tips for marketing your shop using social media.